Global customers can see machines at work

This is a classic example of what video can do to show off a product in action in a complex hi-tech industry.

MindCraft was asked to produce a series of eight videos as part of a website relaunch for a great British manufacturing firm, RK Print Ltd, which specialises in designing and engineering machines for the print industry.

With clients around the world from Unilever to Tetrapak it was vital the video showed precisely what each machine had to offer.

Working with only a small crew and using the latest industry software to edit, each video was designed to be succinct, easy to understand and to make it easy for potential customers to see the products operating – wherever they are in the world.

This video was just one of the series and will not only sit on their new website but will also be used at trade fairs around the world.

Click here to see how one of our videos could help you.

This video was a great way for MindCraft to show what a video on a website can offer for event coverage. It is great for those who couldn’t attend, and an excellent way for event organisers to show them what they missed. Shot is just a few hours, our client was delighted.

Menta spokesman Matthew Darroch-Thompson said: “We are really thrilled with the video. The short version will live on our homepage and the full 3 minute version will also be available on our website. Huge thanks to MindCraft for doing such a great job.”

MindCraft’s video of the first business exhibition staged by Suffolk based Menta, a not-for-profit organisation which provides advice, support and training for those in business.

Staged in the glorious surroundings of Ickworth House hundreds of delegates attended the event showcasing the wares and talents of a host of different businesses.

 MindCraft was delighted to be not only among the standholders but also to be asked to record the event in a newsreel style for the Menta website.

MindCraft’s Sarah Walker explains what MindCraft has to offer - how our training courses can help you in your business and how our videos for websites can explain what you’re all about to others.

Sarah and her team draw on a long history working in the broadcast media to produce short films – this one was shot and editted in only one day – with good planning yours could be too.

A day at the Cambridge Busking Festival filmed and edited to promote Cambridge City Council’s annual street performers event.

No sound track here – The music was live, the audiences loved it, the talent came from far afield. As a video it took only a few hours to film – unscripted, unrehearsed, we went with what we had on the day, then undertook  a detailed musical edit to make sure the shots and music worked well together.

The result in lively and fun and moves along apace.